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A0045 Oral Communication¡]0/2¡^This
course is designed to provide students
instruction in speaking, writing, and critical thinking
and to develop communication skills by understanding the
nature, scope, application and techniques of oral
communication.
A0310 Multi-Media Communication¡]2/0¡^This
course is designed to provide students an introduction
to theories of multi-media communication, skills in
producing slides, and the use of multi-media equipment.
A0557 Feature Writing¡]0/2¡^This
course is an advanced course in writing special articles
for newspapers and magazine. Course covers basic
components of feature writing principles, style and
structure. Emphasis on different style writing purpose,
connotation and techniques.
A0660 Newspaper Practicum¡]2/2¡^This
course is designed for students to practice
news-writing and news-editing through participation in
the operation and production of community weekly
newspapers.
A0667 Visual Communication¡]2/2¡^This
course is designed to train students how to think, read,
analyze images and how to use images to communicate
their ideas.
A0678 Communication Law¡]0/2¡^This
course is an overview of the Broadcasting and Television
Law, the Cable Television Law and the guidelines of a
journalist in dealing with matters of privacy and libel.
A0679 Mass Communication Research Methods¡]3/3¡^This
course introduces students to the approaches to social
research in mass communications as well as how to
analyze data and utilize the result to solve problems
related to mass communications.
A0685 English News Writing¡]2/2¡^This
course introduces students to the important English
newspapers, news agencies, and English newspapers¡¦
headlines and leads. Students will be trained in their
English news reading, translating, listening, speaking,
and writing skills.
A0692 Journalism¡]2/2¡^This
course provides a survey of current theoretical
framework and development of journalism. In this course,
News, as an interactive process, not only produced, but
also transmitted and received.
A0698 Current Issues in Mass
Communication¡]3/3¡^This
course examines current Taiwan's current media ecology
and mass communication issues, referring to American and
European Communication theories as well as their
communication phenomena.
A0725 TV News Practicum¢¹(1/2)This
course aims on cultivating TV news-makers , and also has
a purpose on making students understand news theory and
the particularities of image.
A0726 TV News Practicum¢º(2/1)
Continue TV News Practicum.
A0758 Script Writing¡]0/2¡^This
course emphasizes on both theory of writing and
practical experience with scriptwriting (movies, TV
show, plays) , with special attention to the
arrangements of characters and scenes.
A0760 Copy Writing¡]0/2¡^The
theme of this course is teaching the procedures of the
Advertising Plan, cultivating the understanding of
market, products and media etc..
A0764 Advertising¡]2/0¡^This
course provides basic learning on the advertising
theory and the process of advertisement production.
A0842 Drama Studies¡]2/0¡^This
course explores the fundamentals of drama and provides
practical experience with stage performances in the
Experimental Theater. To raise the students advertising
literacy and let them be able to apply what they learned
into the living world.
A0868 Introduction to Art¡]2/2¡^This
course introduces students to the master pieces of
paintings, sculptures, architectures, dancing, operas,
and dramas around the world, form the dawn of
civilization to the contemporary art.
A0975 Photojournalism¡]0/2¡^
This course
provides practice in the necessary basic skills required
for producing photo stories/essays, and encourage
appreciation of the essence of photojournalism,
including the humanistic values and the legal, ethical
and professional aspects. These goals will be
accomplished thought an intensive series of assigned
photo tasks to be completed under high pressure.
A1082 Production of Broadcasting Programs¡]2/2¡^This
course introduces students to the structure and the
technological process, the fundamental techniques and
skills.
A1747 Introduction to Electronic Media¡]0/2¡^This
course is an introduction to the principles of the
electronic media, new electronic media, the institution
and policy of electronic media, and the electronic media
and social change.
A1084 Introduction to Sociology¡]2/2¡^-
This course is an introduction to the basic concepts of
sociology. This course will inspire the students with
wider imagination to be useful for understanding the
social phenomena and practicing in the mass
communication.
A1087 Colloquium for Communication¡]2/2¡^This
course is a pro-seminar type of course, providing a
common open discussion ground on the current
communication issues and problems by inviting scholars
and specialists from various aspects of communication.
A1088 New communication Technologies¡]2/0¡^
This course provides the technical concepts, methods,
and terminology basic to the understanding of the
workings of modern electronic communication systems and
products.
A1089 Organizational Communication¡]0/2¡^This
course introduces students to the field of
organizational communication. To give students an
understanding of the role of communication in
organizations. To provide students opportunities to
apply what they learn in real organizations.
A1090 Principles of Marketing¡]2/0¡^This
course teaches students marketing opportunities, select
a target market, decide marketing strategy, and then
develop marketing mix: product, pricing, distribution
and promotion.
A1092 International communication¡]2/0¡^This
course examines theories and research in international
communication and globalization. Topics covered in this
course include media imperialism, media terrorism,
national identity, and other current issues in
International News.
A1093 Advertising Media Planning¡]2/0¡^This
course introduces students to the media environment
overview, media objective & strategy, advertising
budgeting method, media mix and selection.
A1095 Professional Photography¡]2/0¡^This
course provides operational training of the 4x5
Professional View Camera, manual lighting, various
functional techniques of studies operation to coordinate
the photographic knowledge and techniques with the
requirements of advertising agencies printing media
making techniques.
A1099 Pre-Production of TV Programs¡]2/2¡^This
course is designed to provide students the planning
method of various types of Television programs, and a
complete how- to workshop on the pre-production field in
TV.
A1102 Internship¡]2/0¡^
This course
provides an opportunity for students who wish to
practice in various areas of mass communication.
A1103 Media Critique¡]0/2¡^
This course
is an application of theories of media to analyze the
media culture in Taiwan.
A1209 Communication Theories¡]2/2¡^
This course
familiarizes students with how
communications work; system and functions of mass
communications; communicators messages channels;
audience, process and effects.
A1210 History of Mass Communication¡]3/0¡^This
course emphasizes on the procedures of developments of
mass media. And also emphasizes on the relationship
between mass media and contemporary society.
A1211 TV Program Production¡]2/2¡^This
course teaches students characteristics of TV program,
TV production, procedures, models, pre-production
planning and strategy, videotaping, live-coverage,
post-production, editing, wound-effect, special effects,
TV program and viewers.
A1264 Media Management¡]0/2¡^This
course is an introduction to the various schools of
management theories; case studies of media; and
application of theories.
A1504 Introduction to Public Relations¡]0/2¡^This
course is an introduction to theories of public
relations and a study of the relationship between PR and
media by analyzing PR cases.
A1308 In-depth TV News Reporting¡]2/0¡^This
course emphasizes on training of in-depth TV news
reporting skills and concepts by means of consistent
practice and operation, as well as class discussion and
lecture.
A1326 News Writing and Editing¡]3/3¡^
This course
gives students opportunities to practice in reporting
and writing for print media; in editing and headline
construction; and in page design.
A1330 Gradate Project: Independent Study¡]2/2¡^This
course contains three subjects: Film production,
multimedia production, Study in Public Relations &
Commercials. Students need to completed a finished work
either on paper or visual presentation for their special
study.
A1402 Pro-Seminar for Advertising¡]2/0¡^This
course is designed to help students understand the
current situation of Taiwan advertising industry, and to
provide a face-to face opportunity for students to have
a direct talk with the top advertising experts.
A1418 Broadcasting Practicum I¡]1/1¡^This
course provides cultivation of students' competence in
broadcasting production and acquaintance with
broadcasting operation and practice.
A1419 Broadcasting Practicum¢º¡]2/2¡^Continuation
of A1418.
A1963 Broadcasting Practicum¢»¡]1/1¡^Continuation
of A1418.
A1439 TV Storyboarding and Editing¡]0/2¡^The
aim of this course is to analyze the basic visual and
dramatic components of a shot and the editing principle
of a narrative.
A1501 An Introduction to Broadcasting¡]0/2¡^This
course provides students an introduction to electronic
media, their production complexities, as well as
examines their potentials and limitations.
A1502 Integrated Marketing in
Communication¡]0/2¡^This
course provides basic introduction to the integrated
campaigns in the communication .Basic learning on the
IMC theory and IMC practice.
A1503 Book Publishing and Marketing¡]0/2¡^This
course is an introduction to production and marketing to
book publishing. The course covers basic principles,
ideas and techniques of planning, editing, design and
marketing.
A1504 Introduction to Public Relations¡]2/0¡^This
course provides basic introduction to Public Relations
and the operational models .Basic learning on the PR
theory and the PR practice.
A1505 Cross-cultural and Intercultural
Communication¡]0/2¡^This
course is designed to overview the major theoretical
perspectives used to study cross-cultural and
intercultural communication. Students will not only
study interpersonal communication between members of
different cultures, races, or ethnic groups but also a
comparison of patterns of interpersonal communication
across cultures.
A1566 Introduction to communication
Technology¡]2/0¡^This
course introduces students to the origins, applications
and impacts of communication technology during different
stages. It is aimed to make students familiar with basic
technologies and concepts in mass communication.
A1568 Basic Photography¡]0/3¡^This
course is to explore the theories of photograph
materials and processes, involved photographic
techniques and equipment.
A1618 Media Aesthetics¡]2/0¡^This
course is designed to acquaint students with fundamental
concepts and theories of aesthetics and their
application to the analysis of cinematic and television
texts as well as other representation forms.
E1010 Computer Communication¡]2/0¡^This
course is an introductory course, teaching basic
computer skills regarding still image and animation
processing. The main objective of this course is to
relate current computer techniques to television
production.
M0550 Public Relation Practicum¡]0/2¡^This
course is a study of the relationship between PR and
media by analyzing PR cases .Let the students be able to
apply the PR theory into practice.
T0037 Psychology¡]2/2¡^This
curriculum provides the knowledge about the principles
and mechanisms of human being and tries to help students
recognize themselves and other people more and more.
T0416 Logic¡]0/2¡^Basic
learning on logic. |