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courses
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Undergraduate Courses

A0045 Oral Communication¡]0/2¡^This course is designed to provide students instruction in speaking, writing, and critical thinking and to develop communication skills by understanding the nature, scope, application and techniques of oral communication.

A0310 Multi-Media Communication¡]2/0¡^This course is designed to provide students an introduction to theories of multi-media communication, skills in producing slides, and the use of multi-media equipment.

A0557 Feature Writing¡]0/2¡^This course is an advanced course in writing special articles for newspapers and magazine. Course covers basic components of feature writing principles, style and structure. Emphasis on different style writing purpose, connotation and techniques.

A0660 Newspaper Practicum¡]2/2¡^This course is designed for students to practice news-writing and news-editing through participation in the operation and production of community weekly newspapers.

A0667 Visual Communication¡]2/2¡^This course is designed to train students how to think, read, analyze images and how to use images to communicate their ideas.

A0678 Communication Law¡]0/2¡^This course is an overview of the Broadcasting and Television Law, the Cable Television Law and the guidelines of a journalist in dealing with matters of privacy and libel.

A0679 Mass Communication Research Methods¡]3/3¡^This course introduces students to the approaches to social research in mass communications as well as how to analyze data and utilize the result to solve problems related to mass communications.

A0685 English News Writing¡]2/2¡^This course introduces students to the important English newspapers, news agencies, and English newspapers¡¦ headlines and leads. Students will be trained in their English news reading, translating, listening, speaking, and writing skills.

A0692 Journalism¡]2/2¡^This course provides a survey of current theoretical framework and development of journalism. In this course, News, as an interactive process, not only produced, but also transmitted and received.

A0698 Current Issues in Mass Communication¡]3/3¡^This course examines current Taiwan's current media ecology and mass communication issues, referring to American and European Communication theories as well as their communication phenomena.

A0725 TV News Practicum¢¹(1/2)This course aims on cultivating TV news-makers , and also has a purpose on making students understand news theory and the particularities of image.

A0726 TV News Practicum¢º(2/1) Continue TV News Practicum.

A0758 Script Writing¡]0/2¡^This course emphasizes on both theory of writing and practical experience with scriptwriting (movies, TV show, plays) , with special attention to the arrangements of characters and scenes.

A0760 Copy Writing¡]0/2¡^The theme of this course is teaching the procedures of the Advertising Plan, cultivating the understanding of market, products and media etc..

A0764 Advertising¡]2/0¡^This course provides basic learning on the advertising theory  and the process of advertisement production.

A0842 Drama Studies¡]2/0¡^This course explores the fundamentals of drama and provides practical experience with stage performances in the Experimental Theater. To raise the students advertising literacy and let them be able to apply what they learned into the living world.

A0868 Introduction to Art¡]2/2¡^This course introduces students to the master pieces of paintings, sculptures, architectures, dancing, operas, and dramas around the world, form the dawn of civilization to the contemporary art.

A0975 Photojournalism¡]0/2¡^ This course provides practice in the necessary basic skills required for producing photo stories/essays, and encourage appreciation of the essence of photojournalism, including the humanistic values and the legal, ethical and professional aspects. These goals will be accomplished thought an intensive series of assigned photo tasks to be completed under high pressure.

A1082 Production of Broadcasting Programs¡]2/2¡^This course introduces students to the structure and the technological process, the fundamental techniques and skills.

A1747 Introduction to Electronic Media¡]0/2¡^This course is an introduction to the principles of the electronic media, new electronic media, the institution and policy of electronic media, and the electronic media and social change.

A1084 Introduction to Sociology¡]2/2¡^- This course is an introduction to the basic concepts of sociology. This course will inspire the students with wider imagination to be useful for understanding the social phenomena and  practicing in the mass communication.

A1087 Colloquium for Communication¡]2/2¡^This course is a pro-seminar type of course, providing a common open discussion ground on the current communication issues and problems by inviting scholars and specialists from various aspects of communication.

A1088 New communication Technologies¡]2/0¡^ This course provides the technical concepts, methods, and terminology basic to the understanding of the workings of modern electronic communication systems and products.

A1089 Organizational Communication¡]0/2¡^This course introduces students to the field of organizational communication. To give students an understanding of the role of communication in organizations. To provide students opportunities to apply what they learn in real organizations. 

A1090 Principles of Marketing¡]2/0¡^This course teaches students marketing opportunities, select a target market, decide marketing strategy, and then develop marketing mix: product, pricing, distribution and promotion.

A1092 International communication¡]2/0¡^This course examines theories and research in international communication and globalization. Topics covered in this course include media imperialism, media terrorism, national identity, and other current issues in International News.

A1093 Advertising Media Planning¡]2/0¡^This course introduces students to the media environment overview, media objective & strategy, advertising budgeting method, media mix and selection.

A1095 Professional Photography¡]2/0¡^This course provides operational training of the 4x5 Professional View Camera, manual lighting, various functional techniques of studies operation to coordinate the photographic knowledge and techniques with the requirements of advertising agencies printing media making techniques.

A1099 Pre-Production of TV Programs¡]2/2¡^This course is designed to provide students the planning method of various types of Television programs, and a complete how- to workshop on the pre-production field in TV.

A1102 Internship¡]2/0¡^ This course provides an opportunity for students who wish to practice in various areas of mass communication.

A1103 Media Critique¡]0/2¡^ This course is an application of theories of media to analyze the media culture in Taiwan.

A1209 Communication Theories¡]2/2¡^ This course familiarizes students with how communications work; system and functions of mass communications; communicators messages channels; audience, process and effects.

A1210 History of Mass Communication¡]3/0¡^This course emphasizes on the procedures of developments of mass media. And also emphasizes on the relationship between mass media and contemporary society.

A1211 TV Program Production¡]2/2¡^This course teaches students characteristics of TV program, TV production, procedures, models, pre-production planning and strategy, videotaping, live-coverage, post-production, editing, wound-effect, special effects, TV program and viewers.

A1264 Media Management¡]0/2¡^This course is an introduction to the various schools of management theories; case studies of media; and application of theories.

A1504 Introduction to Public Relations¡]0/2¡^This course is an introduction to theories of public relations and a study of the relationship between PR and media by analyzing PR cases.

A1308 In-depth TV News Reporting¡]2/0¡^This course emphasizes on training of in-depth TV news reporting skills and concepts by means of consistent practice and operation, as well as class discussion and lecture.

A1326 News Writing and Editing¡]3/3¡^ This course gives students opportunities to practice in reporting and writing for print media; in editing and headline construction; and in page design.

A1330 Gradate Project: Independent Study¡]2/2¡^This course contains three subjects: Film production, multimedia production, Study in Public Relations & Commercials. Students need to completed a finished work either on paper or visual presentation for their special study.

A1402 Pro-Seminar for Advertising¡]2/0¡^This course is designed to help students understand the current situation of Taiwan advertising industry, and to provide a face-to face opportunity for students to have a direct talk with the top advertising experts.

A1418 Broadcasting Practicum I¡]1/1¡^This course provides cultivation of students' competence in broadcasting production and acquaintance with broadcasting operation and practice.

A1419 Broadcasting Practicum¢º¡]2/2¡^Continuation of A1418.

A1963 Broadcasting Practicum¢»¡]1/1¡^Continuation of A1418.

A1439 TV Storyboarding and Editing¡]0/2¡^The aim of this course is to analyze the basic visual and dramatic components of a shot and the editing principle of a narrative.

A1501 An Introduction to Broadcasting¡]0/2¡^This course provides students an introduction to electronic media, their production complexities, as well as examines their potentials and limitations.

A1502 Integrated Marketing in Communication¡]0/2¡^This course provides basic introduction to the integrated campaigns in the communication .Basic learning on the IMC theory and IMC practice.

A1503 Book Publishing and Marketing¡]0/2¡^This course is an introduction to production and marketing to book publishing. The course covers basic principles, ideas and techniques of planning, editing, design and marketing.

A1504 Introduction to Public Relations¡]2/0¡^This course provides basic introduction to Public Relations and the operational models .Basic learning on the PR theory and the PR practice.

A1505 Cross-cultural and Intercultural Communication¡]0/2¡^This course is designed to overview the major theoretical perspectives used to study cross-cultural and intercultural communication. Students will not only study interpersonal communication between members of different cultures, races, or ethnic groups but also a comparison of patterns of interpersonal communication across cultures. 

A1566 Introduction to communication Technology¡]2/0¡^This course introduces students to the origins, applications and impacts of communication technology during different stages. It is aimed to make students familiar with basic technologies and concepts in mass communication.

A1568 Basic Photography¡]0/3¡^This course is to explore the theories of photograph materials and processes, involved photographic techniques and equipment.

A1618 Media Aesthetics¡]2/0¡^This course is designed to acquaint students with fundamental concepts and theories of aesthetics and their application to the analysis of cinematic and television texts as well as other representation forms.

E1010 Computer Communication¡]2/0¡^This course is an introductory course, teaching basic computer skills regarding still image and animation processing. The main objective of this course is to relate current computer techniques to television production.

M0550 Public Relation Practicum¡]0/2¡^This course is a study of the relationship between PR and media by analyzing PR cases .Let the students be able to apply the PR theory into practice.

T0037 Psychology¡]2/2¡^This curriculum provides the knowledge about the principles and mechanisms of human being and tries to help students recognize themselves and other people more and more.

T0416 Logic¡]0/2¡^Basic learning on logic.


Graduate Courses¡GMaster¡¦s Program

A1088 New Communication Technologies¡]3/0¡^ This course introduces students to the new communication technologies, including the technical details and practice of videotext, satellite communication., CATV, HDTV, information superhighway and so on. Also covered the responses from industries and the impact on individuals, societies and culture due to the new communication technology.

A1092 International Communication¡]0/3¡^This course examines theories and research in the field of international communication and globalization. Topics covered include international communication, cross-culture communication, and development communication.

A1209 Communication Theories¡]3/0¡^This course is an analysis and critique of recent theory and research. Examination of current trends in research and reviews of selected literature relate to mass communication.

A1288 Cultural Studies¡]3/0¡^This course is designed to introduce graduate students to the field of cultural studies and contemporary cultural theories. Special emphasis will be on the study of media, representation, and cultural practices of everyday life.

A1477 Seminar in Information Network¡]0/3¡^This course is a seminar class, focusing on the limitation and future directions of development for as discussing its impacts on individuals, organizations, and societies.

A2293 International Advertising and Marketing¡]3/0¡^ This course covers research in how to decide international marketing strategy in markets varied by economics, culture, politics, laws, competition, etc.; and in advertising standardization in international marketing, including language, message, media, agency, etc.

A2082 Special Topics in International News Reporting¡]0/3¡^This course provides an analysis of the national benefits, position, viewpoint in international news reporting; and discussion of issues concerning the difficulty or ease, truth or falsehood of news reporting in different countries.

A1608 Political Communication¡]0/3¡^This course introduces students to the theories and research related to politics and mass communication as well as interpersonal communication. It also compares the similarities and differences of international political communication among nations in the world.

A1607 International Marketing Communication(3/0) This course is designed to provide students the communication skills and related theories applied in the international marketing.

A1611 Statistics for Communication(3/0) This course is designed to familiarize students with the application, computation, and interpretations of multivariate statistics, including ANOVA, multiple regression, factor analysis, canonical correlation, MANOVA, discriminate analysis, multidimensional scaling.

A1612 Issues in Media Management(3/0) This course covers studies in the administrative management, the problem involved, and the possible solutions in the business of media.

A1613 Mass Communication Law and Regulation: A Comparative Perspective(3/0) This course is designed to explore the following topics:1) The development and the state of the art on mass communication law and regulation in the western world (mainly the United States of America); 2) Taiwan¡¦s law and regulation of electronic media; and 3) A comparison between the above two for further research development.

T0081 Communication Research Methods(2/2)This course explores problems of measurement, design, and analysis in communication research. Techniques of both qualitative and quantitative research methods.

A1983 Social Marketing(0/3) This course familiarizes students with the theories, art, skills, applications and case study, in persuasion and negotiation, also the research and analysis environment, and inter personal factors in the area of persuasion and negotiation.

A1608 Political Communication(0/3)This course provides a critical survey of the emerging field of political communication.  Students will study current theoretical perspectives, examining their potential and limitations as approaches to the study of the relationship between communication and politics, including the areas of campaign, public opinion, political socialization, and political rhetoric.

A1609 Telecommunications(0/3) This course familiarizes students with the studies in the professional field of telecommunication with a focus on both domestic and international issues.

Thesis(0/4)

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MC,TKU

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